Category Archives: Marketing

If the library was a music genre…

bossa

I am inspired by this Bossa Nova song from the wonderful people at The Royal Library of Denmark – The Faculty Library of Social Sciences

In fact I am inspired by most things they do… Their LEGO stop motion movies and music would still be cool even if did not have the underlying message to the students that the library is there to make them information ninjas.

Listen – enjoy the Bossa and share it with your favorite library lovers…

And if you are so inclined – and can stand a little library industrial – re-listen¬† my avantgarde song – Go to the library ūüôā

Credits for Go to the library
Written, produced, mixed, all instruments and vocals: Jan Holmquist

Lost in your time (at the library) is probably the first bossa nova library song in the world. Made by Los Bossa Bibliotheca and publiched by Go To The Library Records / Faculty Library of Social Sciences

Credits – for Lost in your time (at the library):
Guitar – Jens Stein J√łrgensen
Vocals – Simon Roland Pedersen
Percussion – Rasmus Rindom Riis
Double bass – Ida Duelund Hansen
Lyrics – Anders Bonatto Fisker
Producer, mixer and sound wizard – Mads Korsgaard
Bossa boss and executive producer – Christian Lauersen
Head groupie РStine Agerbæk
Layout – Rasmus Rindom Riise

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Libraries Change Lives

There are 65000 libraries in Europe welcoming more than 100 million people each year. That is an amazing knowledge infrastructure to make our communities smarter.
In this short video some of these statistics and core values are shared.
Libraries connect people and their knowledge  Рand support learning and knowledge creation.

Spend 90 seconds watching this video to celebrate and highlight the difference libraries make everyday across Europe and the rest of the world.
Libraries change lives.

The video is published by Public Libraries 2020 and The Reading & Writing Foundation. It is also strongly approved by the Library Avengers.

Hidden treasures – Gamification at Guldborgsund Public Library

gamification_300_Exciting treasure hunts in the urban space
In Nyk√łbing Falster, Guldborgsund Public Library invites local citizens and visitors of the city on interactive walks around the town as part of the project Hidden Treasures. Through their smart phone, ‚Äėtreasure hunters‚Äô can have a new and different experience of the town and its history.

With the project Hidden Treasures Guldborgsund Public Library wants to meet people in the urban space in a fun and engaging way. We aim to turn the local cultural and literary history into a vivid experience. Through a series of riddles and problems, the inquisitive-minded will hopefully see the town in a new light.

The interactive walks offer three different themes: a trip back to explorer and author Peter Freuchens‚Äô Nyk√łbing Falster in the 1920s; an insight into the town when author Knud Romer grew up in the 1970s; and a contemporary tour with focus on local food from Falster.

You can read more about the project on Tame The Web

Introducing library services brick by brick

The combination of fine libraries and LEGO bricks is not new and is often seen in the library blogosphere…
It is now wonder. Libraries are magnificent and LEGO is fun – What is not like?
This LEGO stop motion movie¬†promotes¬†the Faculty Library of Social Sciences at University of Copenhagen and it is absolutely awesome… Enjoy!

The video is Directed by Informationspecialists Hazel Engelsmann (haen@kb.dk, @engelsmann) & Marc Sales (masa@kb.dk, @docterz). Produced by Head of Faculty Library Christian Lauersen (@clauersen)

I have posted stop motion lego movies before – So if you want more.. Here you are.

Library advocacy… In stop motion

I want to share this library advocacy stop motion video with you.
In 70 seconds¬†it shows some of the great stuff the library offers – and yes… It¬†IS starring a cat¬†as important supporting actor.

The movie is made by awesome librarian, upcoming stop motion director and good friend Christian Lauersen . Enjoy!

Get a happier life with your library

Watch this video about Danish public libraries in English for people new to Danish society and tell me what you think.

When you’re new in Denmark a lot of things can be confusing. The library is here to help you! Through the library you have access to a world of knowledge, culture, entertainment, social activites, and much much more. Visit your local library or visit us at bibliotek.dk

Here is an online version of the handout with the same theme:
Get a happier life with your library – ISSUU

The future of libraries – Why Seth Godin and Bobbi Newman are both right

I really  like when libraries escape the echo-chamber big time like with Seth Godins post about what libraries should be be in the future and the importance of librarians. I also like Godins post a lot and I agree with him on what should be our focus in the future.

I am glad that not all librarians agree with everything Seth Godin said in his post, because we need the debate to be even sharper on the future of libraries – because we are the ones deciding that future. We as library professionals.

I don¬īt think Bobbi Newman is wrong when she advocates for access to (e)books and online databases for those who cannot afford to buy access themselves. It¬īs not “defending library as warehouse as opposed to fighting for the future”
Actually I think it is exactly what Seth Godin advocates for when he says the mission is to “take the world of data, combine it with the people in this community and create value. ” – ¬†for all people – those who can afford to buy it themselves and those who cannot. That is still the base of democracy and libraries have a role to play here.

The goal is connecting people with information and helping them navigate it. ¬†Connecting people to other people in their communities and experts worldwide. Being a center of idea development, facilitate learning ¬†and knowledge creation and being ‚Äúlibrarian as producer, concierge, connector, teacher and impresario‚Ä̬†– One of the means is providing access to ¬†information until everything is free.

Some good posts (among many) about Godin¬īs “The future of the library”
Bobbi Newman “Seth Godin Misses the Point on Libraries, Again”
Buffy J. Hamilton: “Are Librarians, Not Seth Godin, The Ones Missing the Point on Libraries?”¬†
Andy Woodworth:¬†‚ÄúBring Me the Head of Seth Godin!‚ÄĚ
P.C Sweeny:¬†“Seth Called Us Out On Our Bullshit And Folks Got Mad”